Companies need a well-planned content strategy to effectively engage online – one that requires a solid understanding of what the company has to say that is relevant to different audiences, and what storytelling resources it has at its disposal.
I’ve shaped online content strategies for a number of companies – both from an ongoing editorial stand point and for specific marketing campaigns. This has included planning content for brand websites, social media platforms and for native advertising campaigns.
My latest personal online venture is Tramping – a walking site that embraces and combines a wandering, free spirit with a love of nature, good music, food and drink.
Matthew Yeomans Consulting 