Writing – Coaching – Strategy
I'm the author of six books, covering topics as diverse as the oil industry, healthy food for families, social media mistakes, the intersection of sustainability and social media, and a walking journey exploring humanity's connection to nature. My first book was Oil: Anatomy of an Industry, published by The New Press in 2004. My next... Continue Reading →
Tramping is an online publication that offers a fresh outlook on exploring the outdoors through walking. One that embraces and combines a wandering, free spirit with a love of nature, good music, food and drink. Tramping is about embracing life as it comes at you – enjoying the simple pleasures of nature whether it be... Continue Reading →
I've written travel features for many international publications including: Travel & Leisure, Conde Nast Traveller, Budget Travel, The New York Times, Slate and The Rough Guides. Some of my feature writing includes exploring the legends of the Welsh woodlands, documenting the growth of globalisation in the ancient highlands of Ethiopia, the impact of tourism on... Continue Reading →
I've written about technology on both a corporate thought leadership level and for publications. Recent work includes think pieces on Artificial Intelligence, robotics in financial services and virtual reality. In the past I've written about technology issues for publications including: Wired, The Industry Standard and Business 2.0.
My writing about food and drink has been featured in Bon Apetit, The Observer Food Monthly, Details and Travel & Leisure. I co-founded the popular Gastrokid blog and am co-author of The Gastrokid Cookbook. I also developed the Magic Food Book and the Gross Food Guide.
I've been a regular columnist for a number of media publications, including weekly columns for The Guardian Sustainable Business, exploring the intersection of sustainability and social media, and The Industry Standard, where I covered the growth of digital culture during Web 1.0. I also wrote regular columns for Ad Age.
As part of the Sustainly special report series I created the Big Brand Report - a study of how 175 global consumer brands use Facebook to talk about sustainability, purpose and corporate social responsibility. The report was first published in 2014 and has been downloaded by thousands of brand and agency professionals.
First published in 2010 the Social Media Sustainability Index is an annual study of how 400 FTSE 100 and Fortune 500 companies communicate sustainability using online and social media channels. The Index has run for six years and been read by thousands of communication professionals.
Founded in 2006 and originally called Blogging4Business, Social Media Influence was an online platform covering the growth of social media in brand and corporate communications. It included daily news, special reports, infographics as well as an annual conference that ran from 2006 to 2013.
Matthew Yeomans Consulting 