Writing – Coaching – Strategy
I'm the author of six books, covering topics as diverse as the oil industry, healthy food for families, social media mistakes, the intersection of sustainability and social media, and a walking journey exploring humanity's connection to nature. My first book was Oil: Anatomy of an Industry, published by The New Press in 2004. My next... Continue Reading →
"This is a thoughtful and informative walk....it is a book about the issues that arise where land meets sea and the battles we’ve had, and probably face in future, with the marine environment." - Mark Avery Seascape is my new book. It is published by Calon Books. This book explores the Wales Coast Path, which... Continue Reading →
Return to My Trees was published by Calon Books, part of the University of Wales Press in 2022. It is inspired by a walking adventure through Wales exploring how we lost our connection to nature and how we go about rebuilding it. Back in the spring of 2020, when all of the UK was in... Continue Reading →
We are entering the age of sustainability – a business era where every company, big and small, must adapt their ways of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands... Continue Reading →
In 2013, I co-authored a book #FAIL that catalogued and analysed the many ways that companies were making mistakes when engaging with social media audiences - some because of external crises but many self-inflicted. It was the culmination of six years previous consulting with companies on social media reputation and crisis management.
I co-founded the popular Gastrokid Blog and co-authored The Gastrokid Cookbook. I also developed the Gross Food Guide app for kids.
My first book was Oil: Anatomy of an Industry, published by the New Press in 2004. It offered a critical (if now dated) look at the many ways the oil industry influences our daily lives.
Matthew Yeomans Consulting 